Recent controversy from United Airlines and Pepsi has put both brands in the ICU. Will they ever recover? Well, that all depends on how their PR teams manage the respective gaffes. As both companies scramble to perform some serious damage control, they are shedding light on what to do and what not to do in […]
United Airlines is in the proverbial “hot seat” for the second time in just a month. Last Sunday night, a video showed security officers dragging Doctor David Dao down the aisle of a plane, forcing him off a flight. United’s reputation took a major hit amidst the backlash from the optics of the video, further […]
Using marketing automation tools such as Pardot, Marketo, Hubspot and SharpSpring can help drive inbound and outbound campaigns. These systems also provide database functionality and integrations with customer relationship management tools to synchronize activities and deliver personalized content experiences.
Brands or public figures with an established presence or notoriety in the public eye no longer rely on the reporters to release messages to an audience of millions when they can just tweet about it or post an image to their Facebook page. Now, we are seeing the reporters reacting to these moves rather than […]
Just as the Academy Awards were being applauded for promoting diversity in Hollywood, controversy once again “upstaged” the show.
Implementing a disciplined social regimen with set goals in mind will greatly increase your chances of expanding your reach and influence over your targeted platforms. To help you get started on growing your brand’s social influence today, consider these tips.